About Mindboxs
Mindboxs Pte. Ltd. is a Singapore software and AI automation company founded in 2023. We build AI automation, custom applications, and approval systems, then support them with advisory work so the results hold up in practice, not just on paper.
Commercially grounded, not theory-led. Our roots trace back to running a large sales operation, not writing about one.
Mindboxs traces its roots to Forte Organisation, founded in 2012 to run outsourced sales and marketing for multinational clients across oil and gas, telecommunications, FMCG, and energy. Forte grew into a 200-person team, running HSBC credit card roadshows, pioneering early MioTV sales for Singtel, and supporting Keppel Electric through Singapore’s energy market liberalisation, across B2B, B2C, and door-to-door channels.
That work built the foundation Mindboxs stands on: analytical thinking, commercial clarity, and an execution-first mindset. When digitalisation became essential for the same kind of growth, Mindboxs was founded as the next step, applying that same discipline to strategy, technology, and smarter systems.
Track Record
Results, not promises. Proven outcomes from the team behind Mindboxs.
Successful project delivery
Results, not promises. Proven outcomes from the team behind Mindboxs.
Why Businesses Choose Mindboxs
Four reasons clients stay with us. Not just what we build, but how we build it.
Every system carries the discipline of a consultancy, the agility of a technology team, and the mindset of business owners.
Every system we build connects to the wider group we’re part of, so strategy, brand, and finance are never far from reach.
Data-driven decisions, not guesswork. We design every system for visibility, control, and intelligence at every level of the business.
Built today, built to scale, built to last. We build infrastructure that compounds in value the longer you run it.
Allison Lin Jia Ling
Principal Growth Strategist
Allison leads Mindboxs with over 16 years of business leadership, built scaling Forte Organisation into a 200-person team across oil and gas, telecommunications, and FMCG. She founded Mindboxs to bring that same commercial discipline to technology. As a performance and business coach, she diagnoses what is genuinely holding a business back, not just what a client asks for.
Tan Yi Ying
Head of Operations & Accounts
Yi Ying's foundation spans operations, business development, client management, and process optimisation, built in high-pressure, fast-moving environments where precision was never optional. That foundation shows in the systems and workflows she designs, the ones that keep Mindboxs and its clients running efficiently.
Kelly Lai
Head of Marketing & Client Success
An NTU Fine Arts graduate with a background in sales and creative work, Kelly shapes how Mindboxs presents itself and supports clients after launch. That mix gives her a visual sensibility paired with a sharp instinct for what keeps a client relationship strong.
Leonard Tay
Lead Software Architect
An NUS Computer Science graduate, Leonard leads the architecture behind Mindboxs' technology work. His disciplined, methodical approach means systems stay reliable once they are actually in daily use, not just working in a demo, from the first line of code through to launch.
Priscilla Chua
Business Development Manager
Before moving into sales and marketing, Priscilla worked as an operations manager, and that grounding still shapes how she works. She drives how Mindboxs identifies and develops new client relationships, with a practical read on what a prospective client actually needs, not just what they ask for.
Emma Wong
Head of Administration
Emma keeps Mindboxs' operations running end to end, coordinating workflows and tightening processes across the business. That work happens mostly behind the scenes, letting the rest of the team stay focused on client work instead of internal administration.
We will listen first, then tell you plainly whether we can help.
